Your customer can take that much price!

What's still going on in the price? The most heard sentence in sales, especially at the end of the year. We'll get that, the often-said answer. But costs and sales pressure are not decreasing. This shrinks the margin. Conversely, this means that the prices must be adjusted!

But! Now it's getting sensitive, because how much price adjustment can your customer take? The answer to this is as simple as it is complicated: How much price is the product or service worth to the customer? We'll see! This can be a possible answer, but it is usually bitterly acknowledged by customers and, in the worst case, can lead to customer loss.

The better answer from the customer should be: it fits, it's worth it to us. So that you get this answer

requires the right preparation and professional implementation at the customer.

Let's work on it together!